Chapter one
Drawing first
The starting point was design work — plans, sites, materials and the slow discipline of getting something right on paper before anyone breaks ground. That habit never left: understand the problem properly, then commit.
About
Create, explore, share what comes of it
Maker, founder and lifelong learner — happiest turning a rough idea into something real, then exploring somewhere new and sharing what came of it.
Vision
To keep creating useful things, keep exploring, and share it openly — not as a template for anyone else, just in case an idea here is worth something in somebody else's hands.
Background
Architecture was the training ground, but the thread underneath it is broader: spotting possibilities, solving problems, developing concepts and getting things built.
Adventure & flying
Surfing, snowboarding, skydiving, flying and travel — added as they genuinely happen. They are about curiosity and being fully alive, and quite a few products exist because something failed out there first.
The journey
How it has unfolded so far
Chapter two
Ideas that wouldn't leave
One thing led to another: interiors, cabins, sourcing, art, products. Each began as an observation that something was missing or badly made, and a business was simply the way to make the better version exist.
Chapter three
Exploring properly
Aviation, freefall, ocean and alpine time taught process rather than thrill: prepare, brief, respect the conditions, and be willing to walk away. Adventure is where curiosity gets stretched, not where care gets dropped.
Chapter four
Passing it on
Ideas are worth more when they move. What is being learned gets written down, and a share of anything that succeeds goes to a cause the customer chooses — quietly, and reported openly.
Values
The standards behind every decision
Integrity first
Clear promises, honest numbers and decisions that stand up to scrutiny long after the room has emptied.
Craft over noise
Fewer projects, finished properly. Quality of thought, design and delivery is the differentiator.
People at the centre
Every venture is judged by whether it makes life measurably better for the people it serves.
Patient ambition
Bold goals held with a long horizon — compounding effort rather than chasing momentum.
Pushing limits
Where the edge gets tested
The same instinct that drives the ventures shows up on the water: read the conditions, commit fully, finish the line. Filmed at Huka Falls — a bridge jump, then a bodyboard descent through one of the most powerful stretches of whitewater in New Zealand.
Where this is heading
More ideas made real, more places explored, more written down and shared — products, ventures, adventures and a giving model that gives 10% of every NATOR product sale back to approved New Zealand causes the customer chooses. If any of it sparks something of your own, that is the best possible outcome.